How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
53 - How the Instagram Algorithm Really Works in 2025 (for Handmade Business Owners)
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Hey handmade boss 👋
Feeling like you’re doing all the right things on Instagram but still not getting the reach or engagement you hoped for? You’re not alone — and you’re definitely not doing anything wrong 💛
In this episode, I’m lifting the lid on how the Instagram algorithm actually works in 2025... in simple, no-fluff terms, just for makers like you. Whether you sell on Etsy, your own website, or at markets and fairs, this is the behind-the-scenes peek you’ve been waiting for 🔍✨
We’re chatting about:
📌 What Instagram is focusing on right now
🚫 Why some posts flop (and how to turn it around)
💥 The biggest mistakes handmade sellers make
📈 Easy, feel-good tips to boost your visibility without the stress
This isn’t about chasing trends or burning yourself out. It’s about working with the algorithm so your beautiful creations can shine in front of the right people 🌟
You’ve got this — and I’ve got you 💕
👉 Want ready-made content support each month?
Check out Social Media Sidekick — your done-for-you content plan, made just for handmade business owners:
🔗 Join Social Media Sidekick → https://www.handmadebosses.com/sms
🔗 Follow on Instagram → @handmadebosses https://www.instagram.com/handmadebosses/
If your Etsy shop feels slow, confusing, or like your sales are happening by accident…
This is your sign to stop guessing.
I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.
Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.
Not by making more products.
Not by panic-posting on Instagram.
And not by working yourself into a tiny business gremlin with a label printer.
We’re fixing the things already sitting in your shop.
Your titles.
Your photos.
Your structure.
The bits that turn browsers into buyers.
So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.
You’ll know what needs fixing, why it matters, and what to do next.
Listathon starts Monday 15th June.
It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.