How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#54 - How the Pinterest Algorithm Really Works (and How to Use It to Boost Sales)
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Welcome back to How to Be a Handmade Boss! If you’ve been sleeping on Pinterest, it’s time to wake up because this visual search engine is a goldmine for handmade business owners who want consistent, long-term traffic and sales.
In this episode, I’m breaking down exactly how the Pinterest algorithm works and how you can make it work for you and unlock the secrets to turning your passion into profit. We’ll cover:
✨ What the algorithm actually looks for (spoiler: it’s not followers)
✨ Discover the importance of SEO and keywords, fresh content, saves and clicks, and consistency.
✨ The biggest mistakes that are secretly killing your reach
✨ How different pin types serve different purposes... from Idea Pins to Rich Pins
✨ How often to post, what to post, and how to make your pins go further
✨ The #1 thing that will help you get more saves, clicks, and traffic over time
If you’re ready to ditch the constant hustle of social media and tap into a platform that works while you sleep, hit play now.
🔗 Pinterest Trends 👉 click here
If your Etsy listings are getting views but not sales, I’ve made something for you 👀
It’s my free Why Isn’t Your Listing Selling? guide, and it walks you through the sneaky little shop blocks that could be stopping people from buying 🛒
Think: photos, titles, pricing, descriptions, trust, all the bits that make a customer go “yes please” instead of quietly vanishing into the internet abyss 🫠
It’s completely free, super practical, and you can grab it using the link in the show notes ✨
Grab you freebie here - https://www.handmadebosses.com/whynosales