How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#58 - Why Your Sales Are Inconsistent (And How to Fix It for Good)
🎢 Feel like your sales are on a constant rollercoaster? One week you’re rushed off your feet with orders, the next… total crickets? You’re not alone – and the good news? It’s completely fixable.
In this episode, we’re breaking down why your sales feel so up and down – and spoiler alert: it’s not your product, pricing, or even your views. It’s your lack of a proper sales system. If you’ve been winging it and hoping for the best, this one’s for you.
We’ll dig into the three biggest reasons most handmade businesses struggle with consistency – patchy marketing, fuzzy offers, and mindset wobbles – and I’ll walk you through the simple shifts you can make to build a steady, reliable flow of sales without burning out.
💡 You’ll learn my 3-part system:
✔️ An irresistible offer
✔️ A sales funnel that actually converts
✔️ And the kind of traffic that brings in buyers – not just browsers.
If you’re ready to stop guessing and start making sales month after month, this episode is your roadmap. Plus, I’ll share how you can join a totally free challenge to build your own sales system from scratch.
Let’s ditch the chaos and build a handmade business that actually supports you. Hit play – let’s get stuck in!
🔗 ☀️ Sellathon sprint -
https://www.handmadebosses.com/sellathonsprint
🔗 Marketing has changed since 2020. Here's what's working now (backed by research) here or listen on YouTube here
Insta CTA
🚨 Free Challenge Alert! 🚨
✨ Want more sales from your handmade shop? ✨
Want to boost your Etsy/shop sales?
Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek
Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).
Across 4 powerful classes you’ll learn how to:
✅ Spot and create products your customers actually want
✅ Optimise your listings so they get seen in search
✅ Multiply your listings without burning out
✅ Market your shop simply (so you can spend more time making, not stressing)
It’s fun, practical, and could be the turning point for your business.
🎟 Sign up free here → handmadebosses.com/listathonweek
Love,
Steph & Team HB xox 💛