How To Be A Handmade Boss

#68 - Understanding the Seasons of Your Handmade Business (And How to Thrive in Each One)

Steph Cole-Lewis Season 1 Episode 68

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.


In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:


🌱 What each business season feels like (and how to tell which one you’re in)

🔥 Why forcing ‘summer energy’ 24/7 leads to burnout

🧘 How to support your energy and stay aligned, no matter what phase you’re in

🧺 Real-life examples of how I simplify, reset, launch, and grow throughout the year


PLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. 💛

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🎙 Welcome to the Handmade Bosses Podcast with Steph 👋

If you’re dreaming of starting your handmade business or knee-deep in Etsy listings and feeling stuck - you’re in the right place.

I’m Steph - handmade business coach, Etsy seller since 2016, and founder of Handmade Bosses. I help makers go from overwhelmed to consistent sales (yes, even if you’re just starting).


🛍 Learn how to:

• Start and grow on Etsy

• Turn browsers into buyers

• Master SEO, branding, pricing

• Find your niche and ideal customer

• Scale beyond Etsy to your own website


💸 I’ve helped thousands of makers build profitable 4 and 5-figure shops — and in this podcast, I’ll show you how too.


✨ Free starter resources: handmadebosses.com/freeresources


🎓 Deeper help? Explore the HBSA, the SMS & more: handmadebosses.com/paidresources


📅 Join our Facebook group for free workshops: facebook.com/groups/handmadebosses/events


📸 Follow us on Instagram for tips and inspo: instagram.com/handmadebosses


Hit follow, grab a brew, and let’s grow your handmade biz.


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