How To Be A Handmade Boss

#68 - Understanding the Seasons of Your Handmade Business (And How to Thrive in Each One)

Steph Cole-Lewis Season 1 Episode 68

Ever feel like your business is all over the place? One minute you’re buzzing with ideas, and the next… totally burnt out? You’re not doing anything wrong - you’re just in a different season of business.


In this uplifting episode, I’m walking you through the 4 natural seasons your handmade business cycles through - winter, spring, summer and autumn - and exactly how to thrive in each one without forcing yourself to keep pushing all year round. You’ll learn:


🌱 What each business season feels like (and how to tell which one you’re in)

🔥 Why forcing ‘summer energy’ 24/7 leads to burnout

🧘 How to support your energy and stay aligned, no matter what phase you’re in

🧺 Real-life examples of how I simplify, reset, launch, and grow throughout the year


PLUS: I’m sharing a fun mindset reframe that’ll help you let go of the guilt when things slow down, because it’s not failure, it’s preparation. 💛

Insta CTA

🚨 Free Challenge Alert! 🚨

✨ Want more sales from your handmade shop? ✨


Want to boost your Etsy/shop sales?

Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek


Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).


Across 4 powerful classes you’ll learn how to:

✅ Spot and create products your customers actually want

✅ Optimise your listings so they get seen in search

✅ Multiply your listings without burning out

✅ Market your shop simply (so you can spend more time making, not stressing)


It’s fun, practical, and could be the turning point for your business.

🎟 Sign up free here → handmadebosses.com/listathonweek


Love,
Steph & Team HB xox 💛