How To Be A Handmade Boss

#76 - Instagram Not Converting? Here’s Why (+ How to Fix It as a Handmade Seller)

Steph Cole-Lewis Season 1 Episode 76

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0:00 | 10:39

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.


You’ll discover:

  • Why likes and views don’t always mean product interest
  • How to guide your followers from scrolling to shopping
  • A simple content plan that works without eating up your whole day


Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.


📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

If your Etsy shop feels slow, random, or like you’re constantly changing things without knowing if any of it is actually working…

HBSA is officially open.

This is our complete academy for handmade business owners who are ready to stop guessing and start building a business that can bring in consistent sales… on Etsy, your own website or in person events.

Inside HBSA, we help you fix the things that actually move your business forward.

Your listings.

Your traffic.

Your shop structure.

Your sales process.

So instead of waking up, checking Etsy, and hoping the algorithm has decided to be generous today…

You know what to focus on.

You know what to fix first.

And you have a clear plan for growing your handmade business without burning yourself out or constantly making more products.

And right now, when you join HBSA, you’ll get immediate access bonuses worth over £20,000.

But, if you join before Monday 29th June at 8pm UK time, you’ll get the limited-time HBSA Kickstart Kit bonus.

That’s your personalised roadmap showing you where your business is now, what stage you’re really at, and exactly what to focus on first inside the academy.

It’s worth £197, and it disappears Monday at 8pm.

Doors close completely on Thursday 2nd July at 8pm UK time.

Go to handmadebo...