How To Be A Handmade Boss

#76 - Instagram Not Converting? Here’s Why (+ How to Fix It as a Handmade Seller)

Steph Cole-Lewis Season 1 Episode 76

Posting consistently on Instagram but still not getting sales? In this episode, I’m breaking down the three biggest reasons your content isn’t converting and how to fix it.


You’ll discover:

  • Why likes and views don’t always mean product interest
  • How to guide your followers from scrolling to shopping
  • A simple content plan that works without eating up your whole day


Whether you sell on Etsy, Shopify, or your own website, these Instagram tips are perfect for handmade sellers who want to post with purpose and actually see results.


📌 Want your social media done-for-you every month? Join the Social Media Sidekick: https://handmadebosses.com/SMS

Insta CTA

🚨 Free Challenge Alert! 🚨

✨ Want more sales from your handmade shop? ✨


Want to boost your Etsy/shop sales?

Join Listathon and learn how to create listings that SELL → handmadebosses.com/listathonweek


Come join me for Listathon - a free challenge designed to help you create listings that actually sell (not sit still).


Across 4 powerful classes you’ll learn how to:

✅ Spot and create products your customers actually want

✅ Optimise your listings so they get seen in search

✅ Multiply your listings without burning out

✅ Market your shop simply (so you can spend more time making, not stressing)


It’s fun, practical, and could be the turning point for your business.

🎟 Sign up free here → handmadebosses.com/listathonweek


Love,
Steph & Team HB xox 💛