How To Be A Handmade Boss

#78 - Stop Comparing Your Handmade Business to Others (and Do This Instead)

Steph Cole-Lewis Season 1 Episode 78

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0:00 | 12:34

Ever find yourself doomscrolling through Instagram wondering why that handmade shop has more sales, more followers, or just seems further ahead?


In this episode, we’re flipping the comparison trap on its head.


You’ll learn how to:

  • Spot the “highlight reel” trap before it derails your momentum
  • Turn jealousy into a learning tool (without copying a single thing!)
  • Set healthy boundaries around competitor stalking 😉
  • Track YOUR growth (not theirs) and build a business that feels good to you


Whether you’re a part-time maker or dreaming of full-time freedom, this episode is your pep talk and practical guide to staying focused on your path – not someone else’s.


📓 Grab a pen – there are actionable tips and mindset shifts you can start using today.

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.