How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#84 - Why More Etsy Listings Won’t Fix Your Sales Problem
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Think slow sales mean you need to add more products? Think again.
In this episode, I’m busting one of the biggest myths in the handmade world: that more listings = more sales. Spoiler alert - it’s not about quantity. It’s about quality, clarity, and conversion.
We’ll talk about:
✅ Why uploading random new products could actually be hurting your shop
✅ The real reason Etsy rewards certain listings (hint: it’s not how many you have)
✅ What to do instead: smarter product variations, giftable bundles, and clarity around your niche
✅ Real-life examples of handmade sellers who scaled down to grow up
Whether you’re stuck in a sales slump or constantly churning out new designs hoping something will “take off”, this episode will help you shift your focus to what actually moves the needle.
🎯 ACTION STEP:
Instead of creating something brand new this week, take your top-selling product and make one thoughtful variation - a new colour, size, or giftable version. That’s how you build momentum without the burnout.
FREEBIE: The “More Listings” Myth Fix Worksheet
Insta CTA
If social media feels way harder than it should… this is for you.
Fix Your Socials Week starts 16th April … it’s a free challenge for handmade business owners who are fed up overthinking content and still not seeing sales.
Give me 10 minutes a day for five days and I’ll help you get clear on what to post, what to stop doing, and how to show up online without it taking over your life.
No fluff.
No pressure.
No trying to keep up with everyone else.
Just practical support that actually makes sense.
Sign up now at www.handmadebosses.com/fixyoursocials
The link’s also in the show notes.