How To Be A Handmade Boss

#89 - Struggling to Charge What You’re Worth? Let’s Talk.

Steph Cole-Lewis Season 1 Episode 89

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0:00 | 16:12

Are you secretly undercharging for your handmade products or terrified to raise your prices in case sales dry up?

In this episode, Steph gets real about why so many makers struggle to charge what they’re worth.

You’ll learn how self-esteem and pricing are deeply connected, why handmade buyers want to pay more, and how undercharging keeps you stuck in burnout mode.

Steph shares real coaching insights, simple mindset shifts, and practical next steps to help you price with confidence (and stop apologising for your worth).

If you’ve ever thought, “I can’t charge that much,” this episode will help you see your products, and yourself, in a completely new light.

✨ Tune in, take notes, and get ready to charge your worth without the guilt.

If your Etsy shop feels slow, confusing, or like your sales are happening by accident…

This is your sign to stop guessing.

I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.

Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.

Not by making more products.

Not by panic-posting on Instagram.

And not by working yourself into a tiny business gremlin with a label printer.

We’re fixing the things already sitting in your shop.

Your titles.

Your photos.

Your structure.

The bits that turn browsers into buyers.

So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.

You’ll know what needs fixing, why it matters, and what to do next.

Listathon starts Monday 15th June.

It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.