How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#96 - Etsy's Post-Holiday Slump: Strategies to Thrive After Christmas Sales
January hit… and your Etsy sales fell off a cliff?
Before you spiral, open Indeed, or convince yourself your shop is doomed, take a breath. This episode is here to talk you down and give you a clear, calm plan for navigating the post-Christmas slump without burning everything to the ground.
In this episode, Steph walks you through why January sales drops are completely normal for handmade businesses, how to read your December Etsy stats properly, and the small, practical tweaks that actually make a difference when things go quiet.
You’ll learn how to:
• Understand what’s really happening after Christmas (and why it’s not a failure)
• Use your December data to make smarter decisions instead of emotional ones
• Refresh best-selling products for the new year without creating new work
• Set up simple January offers that don’t add to overwhelm
• Choose one off-Etsy marketing channel to steady your sales
• Build a realistic, calm January plan you can actually stick to
This isn’t about hustling harder or reinventing your entire business.
It’s about knowing which levers to pull when sales slow down… and pulling them with confidence.
✨ Helpful links mentioned in this episode:
📧 Build your email list properly (even if you’re starting from scratch):
The Makers List Kickstart Kit
👉 https://www.handmadebosses.com/offers/KM79eUH7/checkout
📦 Increase your order value without making new products:
Bundle It & Boost It Toolkit
👉 https://www.handmadebosses.com/offers/gCmz6VtE/checkout
📱 Struggling to stay consistent on social media?
Social Media Sidekick (SMS)
👉 www.handmadebosses.com/sms
If this episode helped you feel calmer and clearer, make sure you’re subscribed so you don’t miss future episodes.
Insta CTA
If social media currently feels like another unpaid job… listen up.
The Social Media Sidekick is for handmade business owners who want structure without the stress. You get monthly content plans, captions that are already written, Canva templates, trend updates, and Lite Mode options for when life is heavy.
So you can stay visible without spending every spare minute thinking about what to post.
Join before 5th February at 8pm and you’ll also get exclusive bonuses worth over £1,200, all designed to save you hours every month and help your content actually get you sales, not just likes.
This isn’t about posting more.
It’s about posting smarter.
If you want your socials handled, not hanging over you like a to-do list, join us now. www.handmadebosses.com/smsfix