How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#100 - How Top 0.1% Etsy Sellers Got There And Why You're Falling Behind
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Ever look at another Etsy shop and think
“How are they doing that… when I’m working just as hard?”
Same platform.
Same niche.
Same handmade chaos.
Yet some Etsy sellers quietly scale while others feel permanently behind.
In this video, I’m breaking down how the top 0.1% of Etsy sellers actually got there and why you might feel like you’re falling behind, even though you’re doing all the things.
Spoiler:
It’s not luck.
It’s not talent.
And it’s not the Etsy algorithm hating you personally.
We’ll talk about:
- The habits top Etsy sellers repeat (that no one puts in Reels)
- Why “overnight success” is a myth that keeps sellers stuck
- The difference between running a shop and running a business
- Why pricing, listings, and systems matter more than motivation
- How to stop guessing and start making calm, confident decisions
If your Etsy shop feels busy but not productive, this video will probably hit a nerve.
I’m Steph. I’ve been running my own handmade business since 2016 and have coached thousands of Etsy sellers. I’ve seen what actually moves the needle and what just creates noise.
🎯 Want help fixing listings without rewriting everything at midnight?
The Product Listing Makeover Kit shows you exactly what to tweak (and what to leave alone):
👍 If this helped, like, subscribe, and check the next video on what to fix first when Etsy sales stall.
If your Etsy shop feels slow, confusing, or like your sales are happening by accident…
This is your sign to stop guessing.
I’m running Listathon, a free live challenge for handmade business owners who want their Etsy listings to actually do their job.
Inside the challenge, I’ll show you how to look at your listings properly, spot what’s holding them back, and fix the foundations that help buyers find, trust, and buy from you.
Not by making more products.
Not by panic-posting on Instagram.
And not by working yourself into a tiny business gremlin with a label printer.
We’re fixing the things already sitting in your shop.
Your titles.
Your photos.
Your structure.
The bits that turn browsers into buyers.
So by the end, you’re not just hoping Etsy suddenly wakes up and blesses you with sales.
You’ll know what needs fixing, why it matters, and what to do next.
Listathon starts Monday 15th June.
It’s live, it’s free, and spots are open now at handmadebosses.com/listathonweek.