How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#107 - Etsy SEO for Beginners (Without the Algorithm Panic)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Etsy SEO feels confusing on purpose.
And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.
In this episode, I break down Etsy SEO for beginners in plain English.
No algorithm fear.
No trending keywords.
No constant listing refreshing.
We cover:
✨ How Etsy search actually works (without the jargon)
✨ What keywords are… and what they’re not
✨ Where keywords matter, and where they really don’t
✨ Why refreshing listings doesn’t magically fix low sales
✨ What to focus on instead if you want steady progress
This is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.
If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.
If social media feels harder than it should, especially when summer routines start getting messy… this is for you.
Fix Your Socials Week starts Monday 20th July… it’s a free challenge for handmade business owners who are fed up with overthinking content, disappearing when life gets busy, and still not seeing enough sales from their socials.
Because you don’t need to post more for the sake of it.
And you definitely don’t need to spend your summer glued to your phone.
You need a simpler plan.
One that helps you stay visible, show up clearly, and know what to post without it taking over your life.
Inside Fix Your Socials Week, I’ll help you work out what to post, what to stop faffing with, and how to make your socials easier to stick with, so you can get back to making.
No fluff.
No pressure.
No trying to keep up with everyone else.
Sign up free at www.handmadebosses.com/fixyoursocials
The link’s also in the show notes.