How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#107 - Etsy SEO for Beginners (Without the Algorithm Panic)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Etsy SEO feels confusing on purpose.
And if you’re brand new (or stuck with low sales), most of what you’ve been told is just adding panic, not progress.
In this episode, I break down Etsy SEO for beginners in plain English.
No algorithm fear.
No trending keywords.
No constant listing refreshing.
We cover:
✨ How Etsy search actually works (without the jargon)
✨ What keywords are… and what they’re not
✨ Where keywords matter, and where they really don’t
✨ Why refreshing listings doesn’t magically fix low sales
✨ What to focus on instead if you want steady progress
This is calm, grounded SEO that helps you understand what Etsy needs and what buyers need – especially if you’re early-stage and trying to make your first proper sales.
If this helped, subscribe for more beginner-friendly Etsy and handmade business advice, and go listen to the episode on why favourites don’t automatically turn into sales next.
If you’re heading towards Q4 thinking:
RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas...
ummmmmm, no 😂
From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners.
We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff.
Basically...
less random tweaking.
Less guessing.
More knowing what you should actually focus on.
And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays.
Come and join us for FREE at:
handmadebosses.com/listathonweek