How To Be A Handmade Boss
Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.
We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!
I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses.
However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.
Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.
How To Be A Handmade Boss
#110 Starting Etsy Without a Perfect Niche: What Beginners Should Do Instead
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Do you need a niche to start on Etsy?
Yes… but not in the rigid, overcomplicated way the internet makes it sound.
In this episode, I’m breaking down how beginner Etsy sellers can choose a niche without boxing themselves in too early. We’re talking about the difference between having a clear starting direction and being all over the shop, how to test product ideas properly, and how to use Etsy data like views, favourites, and search terms to refine your niche over time.
Inside this episode, you’ll learn:
👉 how to choose an Etsy niche when you’re just starting
👉 why “perfect niche” advice causes paralysis
👉 the difference between intentional testing and random product chaos
👉 how buyers actually experience your shop when they land cold
👉 what your first listings can tell you about what’s working
👉 how to refine your Etsy niche based on clicks, favourites, and sales
👉 how this advice applies on Etsy and other handmade selling platforms too
This is for handmade sellers who feel stuck because they think they need their whole brand figured out before they can start. You don’t. You need a smart starting lane, real buyer feedback, and a way to build from evidence instead of guesswork.
And if your listings are getting views but not turning into sales, grab my freebie:
Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It ... https://www.handmadebosses.com/whynosales
It’ll help you spot what buyers might be hesitating over, so you can fix the bits that are quietly hurting your sales.
This episode also lines up with the early-stage focus on narrowing your niche, choosing a direction, and learning from real market feedback instead of waiting for perfect clarity
Quick heads-up because you do not want to miss this…
From the 24th to the 28th of August, we’re running our 5 Days of Deals at Handmade Bosses.
There’ll be a brand-new deal every single day, with up to 80% off.
I’m keeping the exact offers under wraps for now, but they’ll help you get more organised, improve your shop, plan for Christmas and Black Friday, write words that actually sell, and grow an audience full of potential customers.
Basically, we’re tackling quite a few of those “I know I need to sort that…” jobs without costing you a small fortune.
Each deal will only be available on its specific day, so make sure you’re following us on Instagram at @handmadebosses to see what’s available.
Five days. Five different deals. Up to 80% off.
It all starts on Monday the 24th of August.